Collection 2

Current Vernacular Typography

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Der Film

Der Film was designed by Josef Müller-Brockmann for Kunstgewerbemuseum Zürich. The poster can be seen as a significant example of International Typographic Style. The overlapping words “The Film” are set in Akzidenz-Grotesk. The exhibition poster has a minimal color palette, and effectively uses a strict grid while referring to time, space, and cinematography through a reduced typographic solution. 

1960

City Signs of Turkey

In Turkey, there are blue signs on the borders of each city. The signs are simple but functional, and have minimal text on them: City Name, Population & Altitude. The type is set in a sans-serif typeface with a large tracking for legibility, and the white paint of the characters glows in the dark when hit by the headlights of car. 

Manhole Covers

Manhole covers, also known as maintenance hole covers, are removable metal plates that are used to cover openings for a person to pass through in order to access the underground vaults, pipes etc. They often have text on them stating the names of companies, or indicating of what is under them. Manhole cover designs include intricate patterns and location specific typography and visuals on them.

Thank You Bags

The designs on single use “Thank You” bags seen across the US 

are recognizable for many people. The copy and typography are not brand specific, making the bags available for wide use across various stores and restaurants. Even though the use of plastic bags have decreased due to environmental concerns, the designs on these bags have become iconic.

San Francisco

San Francisco is a sans-serif typeface created by Apple Inc and first released in 2014. It has three main variations: SF, SF Compact & SF Mono. The typeface was inspired by Helvetica and Din, and is highly legible in both small and large sizes. It is used in Apple products, which makes it a typeface viewed and used by millions of people daily.

Braille

Braille is a writing system created by Louis Braille in the 19th century, and is used by people who are visually impaired. Even though it is not a typeface like the others we are used to seeing, it is tactile typography. Braille is not used for aesthetic purposes or for the sake of visual design, but solely for communication.